Economic performance is a key success factor for any business. This is why sensitivity to changes in the business
environment is of primary concern to any forest resource manager. Forest inventories, operational planning,
development of marketing strategies, promotional campaigns, introduction of advanced equipment and technologies
all require detailed assessment of impacts on potential costs and benefits.
ifmc contributes to making sound investment decisions for resource managers:

C/B-analyses are essential to compare the advantages (benefits) and disadvantages (costs) of any kind of investment
project. The results are not the sole basis for decision making but they do indicate the financial or economic
viability of an investment. In the forestry business, C/B-analysis can be conducted in numerous fields, e.g.
when considering to switch from conventional to technically advanced road construction or harvesting systems,
to analyse various options of silvicultural treatment, to compare different marketing strategies for forest
product sales, to analyse the impact of a change in the type of forest products offered, and for many other
financial analyses.
ifmc is ready to consult your organisation on C/B studies for better management decisions.

In a competitive global market selling of forest products at optimum prices is a challenging task for sales
executives. In the timber market, consumer countries' demands on quality based and environmentally sound timber
production are steadily increasing.
Timber producers looking beyond today should be well alert in identifying consumer demand profiles regarding product
range, product quality, environmental and social standards to be complied with. It is obvious that companies
anticipating foreseeable market changes in time will be best equipped to respond to new demands and secure
their share on the international wood markets, ahead of their competitors.
ifmc offers market and trend analyses, as well as product research and sales strategies to manage the change from
"business-as-usual" to sophisticated marketing concepts that optimise your company's economic returns.